My Story
Elaine Everett founded Motivation & Co. in 1997 and rebranded the organisation to Motivational Therapy Ltd in 2021.
Motivated by personal experience caring for her grandfather with Alzheimer’s, Elaine created a professional service to bring purposeful mental and physical stimulation into care homes.
Over three decades she has led the development of structured Motivational Therapy sessions—co designed with accredited specialists in exercise, physiotherapy and relaxation.
Independently researched in partnership with Leeds Metropolitan University and St James Teaching Hospital.
Her programmes have demonstrated measurable improvements in mobility, balance and reduced falls, and won the 2017 National Great British Care Award.
Elaine shares practical, adaptable tools for family carers, home carers and care professionals to deliver meaningful cognitive therapy at every ability level.
Practical, compassionate and evidence based activities to keep minds active.
When a loved one develops dementia, everyday life changes overnight—so does the role of the carer.
Elaine Everett, offers a clear, friendly toolkit of cognitive stimulation exercises used successfully across care homes and specialist units.
Each activity is adaptable to different ability levels, easy to deliver at home, and designed to be interactive, purposeful and measurable.
Drawn from decades of practice and independent research, these sessions help preserve dignity, spark conversation and bring meaningful engagement back into daily life.
Her work focuses on creating purposeful, measurable activities that improve engagement, mobility and wellbeing.
Elaine is excited about her new book as a tool to provide cognative therapy to the home caregivers.
Key Achievements and Proof Points
•30+ years’ experience in the care industry.
•Founder of Motivation & Co. (1997); rebranded to Motivational Therapy Ltd (2021).
•2017 Great British Care Award — National Winner.
•Independent research partnerships with Leeds Metropolitan University and St James Teaching Hospital.
•NHS pilot showing a 66% increase in mobility and balance and 55% reduction in falls across 10 homes in 10 weeks, with significant cost savings.
